Even in a crummy economy, Americans are no less image-conscious. But instead of flaunting fancy cars and expensive jewelry, the young and wealthy of the Zuckerberg generation are looking for a more understated affluence and signaling status in new ways. In a reverse-chic movement, they’re taking a fewer-frills approach and placing a higher importance on intangibles – like the mind, charity and personal values – rather than material things. Celebrities of all kinds are jumping at the trend, and of course, strapped Americans are happy to follow. See our slideshow on seven signifiers of prosperity in today’s economy.