If Books Are Dead, Why Is Barnes & Noble Stock So Hot?
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The Fiscal Times
May 30, 2013

The doors of New York’s Javits Center swung open wide this morning to welcome thousands of booksellers, publishers, librarians, authors and their agents at the annual jamboree known as BookExpo. Almost certainly, the event will resurrect the seemingly endless debate over e-books and the future of reading.

While Barnes and Noble (NYSE: BKS) and its Nook e-book division may not be among this year’s exhibitors, the book industry headlines that likely will hit the papers in the coming days should prompt investors to consider the many risks that hover over the book retailing giant’s head, especially given that the stock is now sitting on a 34.5 percent return over the last 12 months and an astonishing gain of 46 percent so far this year.

The company is due to release its fourth-quarter earnings soon, and they may well be even more depressing than its third-quarter results, which saw a 10 percent revenue shortfall and a net loss when analysts had been calling for a profit. Barnes & Noble’s operating cash flow is solidly in the red, thanks in part to the costs of ensuring that its Nook e-book franchise keeps up with Amazon’s (NASDAQ: AMZN) Kindle – not to mention Apple’s (NASDAQ: AAPL) iPad, which has a secondary role as a reading device. And questions about the fate of Nook and of Barnes & Noble’s bricks-and-mortar business are – or should be – overshadowing the performance of the company’s stock.

While companies like Dell (NASDAQ: DELL) and Best Buy (NYSE: BBY) continue to battle with similar questions about the sustainability of their business models and have suitors in the wings eager to take them private at a suitably inexpensive price, Barnes & Noble must deal with two separate sets of uncertainties. On the one hand, Leonard Riggio, chairman of Barnes & Noble and its single largest shareholder, has said he might be interested in formally separating the traditional and the e-books business and taking the former private in a buyout. Meanwhile, rumblings that Microsoft (NASDAQ: MSFT) might be willing to fork over up to $1 billion for Nook Media’s digital business is largely responsible for the latest and largest surge in Barnes & Noble’s share price.

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But there are no formal proposals in place, and the only certainties about Barnes & Noble are those large losses and the wobbly business model, not to mention an outsize debt burden and anemic cash flow. Investors who have gleefully bid up the price of the company may want to stop and ponder whether Microsoft will really make a formal bid of $1 billion for a business whose sales appear to have peaked in 2011. They should also consider how much financing Riggio can nail down for his own bid for a retailer that got its biggest sales boost not because of any fundamental improvement in its business but because its largest rival, Borders, went bankrupt.

Let me confess that Barnes & Noble’s lack of investment appeal is, on a personal level, an almost Shakespearean tragedy. I’m a bibliophile – no, make that a bibliomaniac – with more than 6,000 volumes in my personal library, many of which made their way onto my shelves from those of Barnes & Noble. I’m also the proud owner of multiple e-readers.

But I can’t don blinkers to block out the reality that I’m in a minority: Of those who do still read and read widely, few are routine visitors to bookstores. A growing number hunt for their “dead tree books” at online or discount shops (Amazon, for one) and a significant number are dedicated online consumers. So while Barnes & Noble now may rule the bricks and mortar book-retailing world in the United States, that simply isn’t a growth business.

Meanwhile, Nook is unlikely to suddenly emerge as the e-book model to beat. A Maxim Group analyst valued Nook’s digital business at about $568 million, not reflecting the value of any hardware. Operating losses within the Nook group totaled $286.3 million in fiscal 2012 and may end up significantly higher in the current fiscal year. While Microsoft itself has plenty of cash to throw around, there is no reason for the company to overpay for that acquisition, especially when it already has a 17.6 percent stake in the business. (As it stands, the $1 billion is nearly half of the valuation at which Pearson PLC acquired a small stake early in 2013.)

At this point, Microsoft’s motivation for buying the rest of the business may be more strategic – and perhaps the result of not wanting its initial investment to go to waste. But that doesn’t mean Microsoft CEO Steve Ballmer will throw good money after bad simply to acquire an established e-reader brand name. After all, the guy has enough on his hands – have you tried Windows 8 yet? – without adding another headache to the list. And $1 billion simply doesn’t make sense.

So either investors are underpricing Barnes & Noble stock – an unlikely scenario given the company’s fundamentals – or they are counting on Microsoft to overpay and bail out the company. Neither scenario is very likely, and the uncertainty involved in having not just one but two transactions that must reach fruition in order for shareholders to look forward to making a profit from these levels means that Barnes & Noble today is priced for perfection.

Business journalist Suzanne McGee spent more than 13 years at The Wall Street Journal before turning to freelance writing. Author of the book Chasing Goldman Sachs, she has written for Barron’s, The Financial Times, and Institutional Investor.