9 Desperate Money Measures Airlines Are Taking

9 Desperate Money Measures Airlines Are Taking

Calendar Girls

Ryanair is certainly full of creative ideas to increase profits (it made headlines last fall when the CEO announced an in-flight, pay-per-view porn service). In addition to limiting the number of ice cubes in drinks and slimming down the size of its in-flight magazine, Ryanair wants to make sure its crew is free of any — er — extra baggage. The airline has asked staff to shed a few pounds to save on fuel. But that’s not all. As an incentive, the airline told female crewmembers they’ll have a chance to be in the annual calendar, “Girls of Ryanair.” No word yet on what motivation the men get to stay slim.

Reuters/Yves Herman