intheboombox.tvFounder: Gary Kaye, age 64
Launched: May 2011
Mission: To be the place for boomers to find tech products best suited for them. It provides reviews of products through the lens of those ages 50 and older. The site has attracted 1,000 unique visitors each month since it went live in September.
Revenue stream: Provides advertising opportunities on the site. Companies can sponsor sessions on the site, or sponsor the creation of custom content. www.intheboombox.tv