How CNN Is Cashing In on Trump-Mania

How CNN Is Cashing In on Trump-Mania

Republican presidential candidate Donald Trump speaks during a campaign event in Rock Hill, South Carolina January 8, 2016. REUTERS/Chris Keane
CHRIS KEANE
By Yuval Rosenberg

Fox News’s GOP debate last month generated blockbuster ratings — 24 million viewers saw Donald Trump and the other top Republican presidential contenders mix it up, making it the most-watched non-sports cable show ever. Now Fox News rival CNN is poised to cash in on that success.

The news network is asking advertisers to pay 40 times its usual rate, or as much as $200,000 for a 30-second commercial, during the second GOP debate, which it is scheduled to host on Sept. 16, according to Ad Age. CNN is also charging $50,000 to $60,000 for commercials airing that day in the earlier debate between second-tier candidates.

Related: Two New Polls Show Exactly Why Donald Trump Is Winning​​

Ad Age says CNN isn’t expected to pull in quite the same level of viewership as Fox News did, but even if the next primetime debate fails to match the earlier numbers, it is still likely to be the most-watched debate CNN has ever aired. The network can thank Trump for that, just as it could thank another outspoken and unpredictable GOP phenomenon for helping to set its previous debate record: In 2008, almost 11 million viewers tuned in to the vice presidential debate between Joe Biden and — you betcha! — Sarah Palin.

If the Palin example holds, news networks aren’t going to be the only ones to benefit from the Trump surge. “Saturday Night Live” saw its viewership and buzz soar in 2008 as Tina Fey’s impersonation of Palin became a sensation in its own right. And when the former Alaska governor appeared on SNL in October 2008, the show drew its highest ratings in 14 years.

Related: Trump Is Still Surging — Here’s Who Can Stop Him​​

The new season of SNL starts Oct. 3, so it’s probably a safe bet that Lorne Michaels — and other executives at NBC, even after the network dumped Trump from The Celebrity Apprentice in the wake of his comments about Mexican immigrants — are rooting for Trump mania to keep going for another month, at least. In the meantime, NBC announced Tuesday that Trump will appear on “The Tonight Show” next week.

Top Reads from The Fiscal Times:

Obamacare Repeal Would Lead to 17.1 Million More Uninsured in 2019: Study

A small group of demonstrators stand outside of of a hotel before former South Carolina Senator Jim DeMint, president of the The Heritage Foundation, speaks at a "Defund Obamacare Tour" rally in Indianapolis, Indiana, U.S.  August 26, 2013.  REUTERS/Nate
© Nathan Chute / Reuters
By The Fiscal Times Staff

A new analysis by the Urban Institute finds that if the Affordable Care Act were eliminated entirely, the number of uninsured would rise by 17.1 million — or 50 percent — in 2019. The study also found that federal spending would be reduced by almost $147 billion next year if the ACA were fully repealed.

Your Tax Dollars at Work

White House Office of Management and Budget Director Mick Mulvaney speaks about the budget at the White House in Washington
REUTERS/Kevin Lamarque
By Michael Rainey

Mick Mulvaney has been running the Consumer Financial Protection Bureau since last November, and by all accounts the South Carolina conservative is none too happy with the agency charged with protecting citizens from fraud in the financial industry. The Hill recently wrote up “five ways Mulvaney is cracking down on his own agency,” and they include dropping cases against payday lenders, dismissing three advisory boards and an effort to rebrand the operation as the Bureau of Consumer Financial Protection — a move critics say is intended to deemphasize the consumer part of the agency’s mission.

Mulvaney recently scored a small victory on the last point, changing the sign in the agency’s building to the new initials. “The Consumer Financial Protection Bureau does not exist,” Mulvaney told Congress in April, and now he’s proven the point, at least when it comes to the sign in his lobby (h/t to Vox and thanks to Alan Zibel of Public Citizen for the photo, via Twitter).

Chart of the Day: Rising Interest on the National Debt

By The Fiscal Times Staff

Small Business Owners Say They’re Raising Worker Pay

By The Fiscal Times Staff

A record percentage of small business owners say they are raising pay for their workers, according to the latest monthly jobs report from the National Federation of Independent Business, based on a survey of 10,000 of the group’s members. A seasonally adjusted net 35 percent of small businesses say they are increasing compensation. “They are increasing compensation at record levels and are continuing to hire,” NFIB President and CEO Juanita Duggan said in a statement accompanying the report. “Post tax reform, concerns about taxes and regulations are taking a backseat to their worries over filling open positions and finding qualified candidates.”