How CNN Is Cashing In on Trump-Mania

How CNN Is Cashing In on Trump-Mania

Republican presidential candidate Donald Trump speaks during a campaign event in Rock Hill, South Carolina January 8, 2016. REUTERS/Chris Keane
CHRIS KEANE
By Yuval Rosenberg

Fox News’s GOP debate last month generated blockbuster ratings — 24 million viewers saw Donald Trump and the other top Republican presidential contenders mix it up, making it the most-watched non-sports cable show ever. Now Fox News rival CNN is poised to cash in on that success.

The news network is asking advertisers to pay 40 times its usual rate, or as much as $200,000 for a 30-second commercial, during the second GOP debate, which it is scheduled to host on Sept. 16, according to Ad Age. CNN is also charging $50,000 to $60,000 for commercials airing that day in the earlier debate between second-tier candidates.

Related: Two New Polls Show Exactly Why Donald Trump Is Winning​​

Ad Age says CNN isn’t expected to pull in quite the same level of viewership as Fox News did, but even if the next primetime debate fails to match the earlier numbers, it is still likely to be the most-watched debate CNN has ever aired. The network can thank Trump for that, just as it could thank another outspoken and unpredictable GOP phenomenon for helping to set its previous debate record: In 2008, almost 11 million viewers tuned in to the vice presidential debate between Joe Biden and — you betcha! — Sarah Palin.

If the Palin example holds, news networks aren’t going to be the only ones to benefit from the Trump surge. “Saturday Night Live” saw its viewership and buzz soar in 2008 as Tina Fey’s impersonation of Palin became a sensation in its own right. And when the former Alaska governor appeared on SNL in October 2008, the show drew its highest ratings in 14 years.

Related: Trump Is Still Surging — Here’s Who Can Stop Him​​

The new season of SNL starts Oct. 3, so it’s probably a safe bet that Lorne Michaels — and other executives at NBC, even after the network dumped Trump from The Celebrity Apprentice in the wake of his comments about Mexican immigrants — are rooting for Trump mania to keep going for another month, at least. In the meantime, NBC announced Tuesday that Trump will appear on “The Tonight Show” next week.

Top Reads from The Fiscal Times:

EU Finance Ministers Warn Mnuchin About Tax Plan

By The Fiscal Times Staff

The finance ministers of Europe’s five largest economies — Germany, France, the U.K., Italy and Spain — warned that the Republican tax plan could have “a major distortive impact” on international trade and may violate international treaties. "The inclusion of certain less conventional international tax provisions could contravene the U.S.'s double taxation treaties and may risk having a major distortive impact on international trade," the ministers wrote in a letter to Mnuchin.

Trump’s Plans for Welfare Reform Will Hit Health Care, Housing and Veterans

iStockphoto
By The Fiscal Times Staff

Politico reports: “The White House is quietly preparing a sweeping executive order that would mandate a top-to-bottom review of the federal programs on which millions of poor Americans rely. And GOP lawmakers are in the early stages of crafting legislation that could make it more difficult to qualify for those programs. … The president is expected to sign the welfare executive order as soon as January, according to multiple administration officials, with an eye toward making changes to health care, food stamps, housing and veterans programs, not just traditional welfare payments.”

It’s Official: No Government Shutdown – for Now

iStockphoto/The Fiscal Times
By The Fiscal Times Staff

President Trump signed a short-term continuing resolution today to fund the federal government through Friday, December 22.

Bloomberg called the maneuver “a monumental piece of can kicking,” which is no doubt the case, but at least you’ll be able to visit your favorite national park over the weekend.

Here's to small victories!

Greenspan Has a Warning About the GOP Tax Plan

Alan Greenspan
REUTERS/Kevin Lamarque
By Michael Rainey

The Republican tax cuts won’t do much for economic growth, former Federal Reserve Chair Alan Greenspan told CNBC Wednesday, but they will damage the country’s fiscal situation while creating the threat of stagflation. "This is a terrible fiscal situation we've got ourselves into," Greenspan said. "The administration is doing tax cuts and a spending decrease, but he's doing them in the wrong order. What we need right now is to focus totally on reducing the debt."