Google Seems Ready To Spend Billions To Beat Facebook
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Google Seems Ready To Spend Billions To Beat Facebook

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New Google CEO Larry Page's first move was to tie every single fulltime Google employee's 2011 bonus to the success or failure of Google's overall social strategy this year.

Page's message was clear: Google is at war with Facebook.

Google has to be.

Increasingly, people are finding things to consume and to buy on the Internet in their Facebook and Twitter streams before they ever get a chance to search for them on Google.

Meanwhile, the other move Page made in his first week was to make the whole company look more like Android and YouTube.

Android and YouTube have two things in common: Both were acquisitions and both were left to run on their own after they were acquired.

So here's what we think all that means: Google is at war with Facebook, and Page is ready to buy other companies for ammunition.

Google has always been acquisitive, but we think Page being in charge makes it more likely big deals will happen.

For one, Page seems willing to spend big amounts of money. On his first day in office, he made all kinds of patent lawsuits go away by offering to write one $900 million check.

For another, Page's re-org makes Google a much more friendly place for in-coming entrepreneurs who don't want to stop running their businesses.

So, who will Page buy?

Read More at the Business Insider

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