Another Way Samsung Is Putting the Squeeze on Apple
Business + Economy

Another Way Samsung Is Putting the Squeeze on Apple

Reuters/iStockphoto/The Fiscal Times

Maybe you haven't noticed, but Apple is once again on top of the world. No, really. After briefly dropping below $400 a share last month, Apple’s stock (NASDAQ: AAPL) has jumped about 13 percent in the wake of its April 23 earnings announcement – and the news that day that it would return $100 billion to shareholders in the form of buybacks and dividend increases.

The runup has given Apple a market capitalization of just over $430 billion – once again the largest in the world. Apple and Exxon Mobil have been trading the market cap crown. As of April 18, Exxon had a market cap of $385 billion, slightly ahead of Apple’s $378 billion, according to FactSet data cited by MarketWatch. Apple’s surge has opened up some distance on Exxon, which now has a market value just over $405 billion.

Apple may have recaptured that crown, but it’s in peril of losing a different one. Samsung already has a dominant lead over Apple in smartphone market share – and it may soon overtake Apple in smartphone profits, according to analyst Michael Walkley of research firm Canaccord Genuity.

RELATED: The Biggest Threat to Apple: Samsung or Google?

Combined, the two companies accounted for all the mobile handset industry’s operating profits in the first quarter of the year, according to Walkley, with Apple capturing 57 percent of profits and Samsung taking 43 percent.

That mix is already tilted more toward Samsung than the results for all of 2012, when Apple posted 69 percent of the industry’s operating profit and Samsung had 34 percent. (Those figures add up to more than 100 percent because players like Nokia, Motorola and Sony posted operating losses.). In the first quarter of 2012, Apple accounted for 74 percent of the industry's operating profit while Samsung got 26 percent.

This could be the quarter when Samsung overtakes Apple. "During the June quarter, we believe softer iPhone sales combined with strong Samsung Galaxy S4 sales could result in Samsung surpassing Apple for the top share of handset industry profits," Walkley writes in his industry overview this week.

As Apple already knows, and Samsung may learn eventually, uneasy lies the head that wears the crown.