The Bling
Rolex, recovering from a 14% decline in brand value last year, is making a comeback. Sales are up 11% to $5.3 billion this year, making it the sixth most powerful luxury brand according to consulting firm
Millward Brown. The Rolex Presidential Day-Date watch has long been considered a quintessential luxury item, worn by celebrities and several U.S. Presidents, costing upwards of $35,000 depending on materials and dealer. Rolex’s signature men’s watch has opened its doors to women, with InStyle featuring Jennifer Aniston and Courtney Cox wearing the brand. Other jewelers have also seen growth. Tiffany & Co.’s American sales rose
22% in the first half of 2011.
