Occupy Wall Street
The birth of cool? Candidate Bill Clinton, then the governor of Arkansas, scored cool points and lured young voters in 1992 by appearing on "The Arsenio Hall Show" and playing a rendition of Heartbreak Hotel. Clinton's team had advised him on the importance of such free media appearances. "I understand that many people will say these kinds of things are 'UnPresidential,'" a memo from campaign advisers Mandy Grunwald and Frank Greer noted. "Bull. This is how people get information. These are forums for more personal and varied looks at Bill and Hillary and Chelsea."
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