Amazon’s campaign to create a Christmas-in-July shopping frenzy online seemed to be working on Wednesday, if the sheer number of blog posts debating the pros and cons of its big sales event are any measure.
Marking the company’s 20th anniversary while promoting Amazon Prime -- the $99 a year program which provides free shipping, online video and other perks -- Prime Day promises “more deals than Black Friday,” according to the retailing giant.
While some shoppers complained about lackluster offerings, critics were missing the point. Amazon’s likely goal was not to boost revenues through a massive sale, but to sell more Amazon Prime memberships. As always, Amazon has its eye on the prize of becoming the world’s largest retailer.
Walmart, the current retailer champion, didn’t the challenge sitting down, announcing its own massive online sale beginning July 15. It looks like the battle is on for control of the mass market online shopping space.
How do the two retailing giants stack up? This graphic from WebpageFX provides some basic facts.
Created by WebpageFX