Come to the Pink Side"The classic Darth Vader helmet gets an overhaul, and a new PINK paint job for a very important cause," reads the sales pitch for this Star Wars collectible made by Burbank, Calif.-based Gentle Giant. "For every sale, Gentle Giant will donate $6.00 (up to"The classic Darth Vader helmet gets an overhaul, and a new PINK paint job for a very important cause," reads the sales pitch for this Star Wars collectible made by Burbank, Calif.-based Gentle Giant. "For every sale, Gentle Giant will donate $6.00 (up to $10,000) towards finding a cure for breast cancer." Yoda would approve.Gentle GiantThe Name's Komen, Susan G. KomenDiscount Gun Sales, a Seattle-area company, is advertising an exclusive Komen-branded gun. "Discount Gun Sales is proud to team up with the Susan B. Koman Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month."Discount Gun Sales, a Seattle-area company, is advertising an exclusive Komen-branded gun. "Discount Gun Sales is proud to team up with the Susan B. Koman Foundation to offer the Walther P-22 Hope Edition in recognition of Breast Cancer Awareness Month." Price tag: $429.99. Portions of each sale will go to the Seattle Branch of the Susan G. Komen Foundation.DiscountGunSales.comSqueeze the BrandingEveryday products like toilet paper have gotten Komen-branded pink packaging.Everyday products like toilet paper have gotten Komen-branded pink packaging.Georgia PacificMix to Fix?Higher-end home appliances have gotten the Komen marketing makeover too.Higher-end home appliances have gotten the Komen marketing makeover too.Kitchen AidPurina in PinkThe famous ribbon has also been used in pet food marketing.The famous ribbon has also been used in pet food marketing.Cause Marketing'Buckets for the Cure'The Komen foundation teamed up with KFC for a 2010 campaign that promoted breast cancer awareness and fried chicken too. The promotion was done to raise millions of dollars for the foundation, but critics accused the charity of "pinkwashing" by partneringThe Komen foundation teamed up with KFC for a 2010 campaign that promoted breast cancer awareness and fried chicken too. The promotion was done to raise millions of dollars for the foundation, but critics accused the charity of "pinkwashing" by partnering to promote unhealthy fast food.KFCKomen-Colored CandyKFC isn't the only food partner Komen has had. M&M's has created special packs of its candies. "It's a sweet, simple way to cheer patients, friends and loved ones," the candy company said on its website. The partnership also included a pink M&M's brandedKFC isn't the only food partner Komen has had. M&M's has created special packs of its candies. "It's a sweet, simple way to cheer patients, friends and loved ones," the candy company said on its website. The partnership also included a pink M&M's branded NASCAR racecar driven by Kyle Busch.mms.comSay CheeseKodak last year said it would donate $4 to Susan G. Komen for the Cure for every purchase of its $99.95 special edition camera bundle.Kodak last year said it would donate $4 to Susan G. Komen for the Cure for every purchase of its $99.95 special edition camera bundle.KodakTime to Find a CureAmong the various sports tie-ins with the Komen foundation is a promotion from Deuce Brand watches and the WNBA. "From August 1, 2011 through July 31, 2012, Deuce Brand is donating $3.00 to Komen for the Cure for each watch sold, with a minimum guaranteeAmong the various sports tie-ins with the Komen foundation is a promotion from Deuce Brand watches and the WNBA. "From August 1, 2011 through July 31, 2012, Deuce Brand is donating $3.00 to Komen for the Cure for each watch sold, with a minimum guarantee of $10,000." The watches are available at retailers "and at the WNBA Breast Cancer Awareness Event," according to the Komen website.KomenThe 'Komen Cruiser""The Komen Cruiser is passionately pink through and through," bicycle company Campus Cruisers says on its website. "It’s a joyful expression of your commitment to this special cause." For each of these branded bikes sold, the bike-maker will donate "at le"The Komen Cruiser is passionately pink through and through," bicycle company Campus Cruisers says on its website. "It’s a joyful expression of your commitment to this special cause." For each of these branded bikes sold, the bike-maker will donate "at least $25 and up to $100" to the Komen foundation. A one-speed version sells for $299; a three-speed edition retails for $499.Bicycle.netPink PCsDell says it will donate $5 for every one of its "Promise Pink" PCs and $10 for every Promise Pink laptop cover sold from May 1, 2010 through April 30, 2012. It has guaranteed a minimum donation of $250,000.Dell says it will donate $5 for every one of its "Promise Pink" PCs and $10 for every Promise Pink laptop cover sold from May 1, 2010 through April 30, 2012. It has guaranteed a minimum donation of $250,000.PNY/DellKeep Reading “The 30 Fastest Growing Jobs in AmericaKeep Reading “The 30 Fastest Growing Jobs in America
