The Hottest Brands Among Millennials
What are 18-to-30-year-olds most likely to purchase sometime in the next 6 months? Clothing, of course. 88 percent would buy some new "look" over a host of other options like going to a restaurant, a concert or sporting event or other retail purcha
What are 18-to-30-year-olds most likely to purchase sometime in the next 6 months? Clothing, of course. 88 percent would buy some new "look" over a host of other options like going to a restaurant, a concert or sporting event or other retail purchase. Last on their list--a new vehicle.
Mr. Youth, 2012
Millennial pet owners have one brand in mind when shopping for pet food--Purina. Makes sense, since the company's products have great distribution nationally and are fairly priced.
Millennial pet owners have one brand in mind when shopping for pet food--Purina. Makes sense, since the company's products have great distribution nationally and are fairly priced.
Mr. Youth, 2012
It's another virtual tie--Honda and Toyota rank highest among millennials for cars they would buy (if they could afford one), followed by Ford and Chevy.
It's another virtual tie--Honda and Toyota rank highest among millennials for cars they would buy (if they could afford one), followed by Ford and Chevy.
Mr. Youth, 2012
Two brands--Old Navy and American Eagle--edge out some of the tried and true labels including The Gap, Levis, and H&M. But you're only as good as your last season.
Two brands--Old Navy and American Eagle--edge out some of the tried and true labels including The Gap, Levis, and H&M. But you're only as good as your last season.
Mr. Youth, 2012
The iPad still rules among those who chose electronics as their purchase of choice, even though it's not as hot as it was a year ago when the mini was setting the pace. With the coming release of the new Xbox that could change. What's new counts, a
The iPad still rules among those who chose electronics as their purchase of choice, even though it's not as hot as it was a year ago when the mini was setting the pace. With the coming release of the new Xbox that could change. What's new counts, at least in the short term.
Mr. Youth, 2012
Those in our survey who said they'd buy a ticket to an event (55 percent); chose America's pastime--baseball.
Those in our survey who said they'd buy a ticket to an event (55 percent); chose America's pastime--baseball.
Mr. Youth, 2012
Going out to eat came in a close second at 81 percent. Millennials chose Olive Garden as their restaurant of choice.
Going out to eat came in a close second at 81 percent. Millennials chose Olive Garden as their restaurant of choice.
Mr. Youth, 2012
Next on millennials' shopping lists--jewelry. But considering Kay and Tiffany's were in a virtual tie, we're talking the real thing--diamonds, gold, silver and pearls.
Next on millennials' shopping lists--jewelry. But considering Kay and Tiffany's were in a virtual tie, we're talking the real thing--diamonds, gold, silver and pearls.
Mr. Youth, 2012
Buying alcoholic beverages ranked fairly high on the purchase list. Vodka still tops all other liquors, but the surprise is that Smirnoff trumps Absolute, the latter being a favorite of Gen-Xers.
Buying alcoholic beverages ranked fairly high on the purchase list. Vodka still tops all other liquors, but the surprise is that Smirnoff trumps Absolute, the latter being a favorite of Gen-Xers.
Mr. Youth, 2012
No other brand--not Nike, not Google, not the NFL--triggers brand loyalty and recognition like Apple. Maybe because you hold it close to your body with the iPhone. And if rumors are true, we'll be wearing our technology before long.
No other brand--not Nike, not Google, not the NFL--triggers brand loyalty and recognition like Apple. Maybe because you hold it close to your body with the iPhone. And if rumors are true, we'll be wearing our technology before long.
Mr. Youth, 2012