Posit Science
Founders: Jeff Zimman, age 56, and Michael Merzenich, age 70Launched: 2003
Mission: The company builds brain training exercises. The current product, BrainHQ, incorporates two dozen exercises that focus on memory, brain speed, attention, people skills and intelligence – all intended to improve cognitive skills.
Revenue stream: Brain HQ costs $14 a month or $96 a year. Posit Science also partners with auto insurers, including USAA and AAA which provide the brain training exercises free to their members, intended to improve driving safety.
