We The Kings
The goal: $35,000
Final amount raised: $149,483
For their fourth album, a band called We The Kings decided that instead of working with a label, it wanted to work directly with fans. “No label, No limits, just us and the fans working TOGETHER,” the members said on their Indiegogo campaign. They reached their goal of $35,000 in less than a day, raising $149,483 overall. The resulting album debuted in the No. 2 2 slot on the overall iTunes album charts.
