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March Madness: Great Basketball and Economic Boon, Too

CHAMPAIGN, IL - FEBRUARY 13: JaJuan Johnson #25 of the Purdue Boilermakers gets free for a dunk against the Illinois Fighting Illini at Assembly Hall on February 13, 2011 in Champaign, Illinois. Purdue defeated Illinois 81-70. (Photo by Joe Robbins/Getty Images)

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