Snapchat’s Big Drop Is Catching Millennial Investors by Surprise
Business + Economy

Snapchat’s Big Drop Is Catching Millennial Investors by Surprise

© ERIC THAYER / Reuters

Professional investors, most of whom have underperformed the market the last 15 years, have a message for all the millennials who just started trading when their favorite company Snap went public: Investing isn't easy.

Snap shares got destroyed in the aftermath of the social network's first earnings report, likely hitting younger investors the most, according to data from Wall Street brokers.

Related: Snap's first earnings to shed light on battle with Facebook, Twitter

When the parent of popular disappearing messaging app Snapchat began trading March 2, online trading broker TD Ameritrade said it gained 6,400 new clients with an average age of 38.

That's nearly a decade younger than the average age of retail clients trading Snap that day, TD said.

Snap shares dropped nearly 20 percent Thursday morning after its first quarterly report as a public company on Wednesday showed net losses of $2.2 billion, due to $2 billion in expenses for stock-based compensation.

In the first quarter, TD Ameritrade said Snap was among the most-bought stocks for both millennials and all clients. Both age groups' most-sold stocks last quarter were AppleTesla and Facebook.

Related: Snap shoots for the sky, promises little in $3 billion IPO pitch

Some of the younger set did turn negative ahead of this earnings disaster. Trading app Robinhood said investors age 30 and younger were selling more Snap shares than buying over the last several weeks.

The week after its IPO, the stock was most popular on the Robinhood app, but last week fell to third place, according to the firm's data scientist, Arpan Shah.

Newer investors are getting a lesson in what happens to hot internet IPOs after they go public. History shows that internet stocks tend to drop by large amounts the day after their first quarterly report as a public company. Facebook fell 11.7 percent after its initial earnings report but has climbed more than 700 percent over the last five years to a record high this month.

This article originally appeared on CNBC. Read more from CNBC:

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