Score! No matter what happens once the New England Patriots and New York Giants kickoff Super Bowl XLVI shortly after 6:30 p.m. E.S.T., tonight’s NFL title game will have produced a number of winners. The league itself will take in many millions of dollars from the championship showdown, as well as NBC, which is broadcasting the game, and the city of Indianapolis, which is hosting it. And while big-time sporting events are nothing new to Indianapolis – the city has hosted the NCAA Final Four and, of course, is home to the Indianapolis 500 car race every year — those spectacles can’t quite compare to the extravaganza that is the NFL championship game. Here, a look at the big, big business of the 2012 Super Bowl:
$11 Billion
Total projected Super Bowl spending this year, according to a survey by the by the Retail Advertising and Marketing Association $63.87
Average amount each person watching the game is expected to spend on related merchandise, apparel and snacks, up from $59.33 last year, according to the survey
$10 Billion
Total amount wagered on the game worldwide
$94.5 million
Record amount wagered in Las Vegas on the 2006 Super Bowl, according to Bloomberg News. The weak economy and Internet gambling have reportedly cut into the Las Vegas “handle” in years since.
2
Rank of Super Bowl Sunday, behind only Thanksgiving Day, as a food-shopping event for Americans
1.25 Billion
Number of chicken wings Americans are expected to eat, according to the National Chicken Council. Yes, there is a National Chicken Council, and yes, they put out an annual Wing Report. “If the wings were laid end-to-end they would circle the circumference of the Earth – more than twice – a distance that would reach approximately a quarter of the way to the moon,” this year’s Wing Report says
63.6 million
People planning to attend a Super Bowl party this year, up from 61.2 million last year, according to the survey
TELEVISION
At least 5.1 Million
People who will buy a new television this year specifically for the Super Bowl, up from 4.5 million last year, according to the survey
162.9 Million
Viewers who watched at least some of last year’s Super Bowl between the Green Bay Packers and Pittsburgh Steelers on Fox
4
Consecutive years that Super Bowl viewership has set new viewership records
173 Million
People expected to watch the Super Bowl this year, according to a survey by the Retail Advertising and Marketing Association
$3.5 Million
Average cost of a 30-second Super Bowl ad this year
$250 Million
Total Super Bowl advertising revenue for NBC this year, a record
6
Hours of pre-game coverage NBC will air
More than 100
Hours of Super Bowl-related television and radio programming this week from ESPN
$246.2 Million
Total Super Bowl ad spending by Anheuser-Busch InBev from 2002 through 2011, according to 24/7 Wall St.
$209.7 Million
Total Super Bowl ad spending by PepsiCo from 2002 through 2011, according to 24/7 Wall St.
$135.2 Million
Total Super Bowl ad spending by General Motors from 2002 through 2011, according to 24/7 Wall St.
INDIANAPOLIS
829,718
Population of Indianapolis, according to 2010 Census figures
34
Rank of the Indianapolis and Carmel, Ind. Metropolitan area among largest U.S. cities, according to the 2010 Census
68,000
Seating capacity of Indianapolis’ Lucas Oil Stadium on Super Bowl Sunday
150,000
Estimated number of tourists who will visit Indianapolis for the Super Bowl
$150 Million
Expected economic boost to Indianapolis because of the Super Bowl. And the game could have bigger effects on the city’s welfare. “The majority of big-game attendees are business decision-makers who have the potential to add to the city’s economy for years to come,” writes Jack Ablin, chief investment officer of Harris Private Bank in Chicago
$4 million
Amount the city expects to spend on extra policing
THE NFL
$58.13
Per-person average spent on concessions at the 2011 Super Bowl in Dallas, according to the Indianapolis Business Journal
17,000
Hotel rooms required by the NFL for a Super Bowl, including accommodations for league management, teams, media and sponsors
$72 Million
Projected ticket and concession revenue to the NFL from Sunday’s Super Bowl, according to the Indianapolis Business Journal
$97.5 Million
Value of the six-year contract the Giants gave quarterback Eli Manning in 2009. Manning’s annual average salary works out to $15.3 million
$72 Million
Value of the four-year contract extension the Patriots gave quarterback Tom Brady in 2010, for an average of $18 million a year
$58,000
Sale price of a Super Bowl XXXVIII championship ring won by the 2003 New England Patriots, according to CNBC
$65,000
Sale price of a Super Bowl XXXIX championship ring won by the 2004 New England Patriots, according to CNBC
