Donald Trump
The lesson: Build your personal brand to succeed in business.
Love it or hate it, the Trump brand is a strong force that’s propelled the billionaire in the polls and contributed to his previous business success. While being known as a loud-mouth braggart works for The Donald, most Americans would do better building a business reputation based on what type of value you can bring to your company or your network. Focusing on recent accomplishments can draw attention away from previous missteps. After all, no one is really hammering Trump about those corporate bankruptcies or the Trump Shuttle.
