2017 Hyundai Genesis G90
Much is riding on this car, the first in Hyundai's new luxury Genesis nameplate, but the G90 lacks the sizzle the flagship of a brand should possess. The design, while perfectly acceptable, seems to play it safe. While the crest grill with a refined wing emblem on the top is a nice touch, it's not quite enough. Hyundai is known for offering comfort, safety and luxury features for much less than competing luxury makers, so pricing will be key. If the Genesis 90 is priced lower than its competitors, its value could lure those who may consider overall design to be a secondary consideration.
