Life + Money

Life + Money

Stealth Inflation: Honey, They Shrunk Your Lunch


Kraft Nabisco Saltines and Cracker Barrel Cheese

Kraft is rolling out new “Fresh Stacks” packages for its Nabisco Premium saltines and Honey Maid graham crackers — and who doesn’t like freshness? But turns out that each package will have about 15 percent fewer crackers than the old boxes, and, of course, the price will stay the same. The “improved” packaging will hold more sleeves of crackers, they are more portable, and “the packaging format offers the benefit of added freshness,” Basil T. Maglaris, a Kraft spokesman, told The New York Times. And that’s not the only shrinking Kraft product. As Dworsky found, a Cracker Barrel Cracker Cuts sharp cheddar cheese package from 2009 was 8 ounces and 24 cuts. Today it’s 7 ounces and 21 cuts


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Photo: Heinz