Purplebricks, backed by star fund manager Neil Woodford, said it was recruiting local real estate experts in New York and had set up an office in Midtown Manhattan.
"With higher-than-average rates of commission and transaction volumes, New York was the natural first move on the East Coast for Purplebricks," Chief Executive Michael Bruce said.Purplebricks ventured into the United States last year - its third market after Britain and Australia - launching operations in Los Angeles and moving into San Diego, Sacramento and Fresno this year.The New York Designated Market Area (NY DMA) is the largest DMA in the United States, covering 31 individual counties, with over 7.4 million households and over 20 million people, Purplebricks said in a statement on Wednesday.In Britain, Purplebricks and other online estate agents have challenged traditional operators such as Countrywide