'Star Wars' Digital Downloads: Aren't You a Little Expensive for a 40-Year-Old Movie?

'Star Wars' Digital Downloads: Aren't You a Little Expensive for a 40-Year-Old Movie?

Lucasfilm
By Alexander Rader

The Star Wars movies are available today for digital purchase on services like iTunes, Google Play and Amazon Instant Video for the first time. For $89.99 you can own two and a half good movies, and then hours of other stuff George Lucas also made, now featuring nine additional hours of bonus features. 

That purchase price might be palatable to some fans, but seems a lot to charge as a promotional tool ahead of this December's new J.J. Abrams-directed installment in the franchise, now owned by The Walt Disney Company. Especially considering the franchise has already earned something on the order of $27 billion across its various outlets.

But most of that went directly to Lucasfilm, before Disney completed its purchase. Along with its Marvel revenues, Disney should see quite the revenue bump from the sci-fi/fantasy world this year, with The Avengers: Age of Ultron, the sequel to the third-highest grossing movie ever, opening next month, followed by Star Wars: Episode VII in November.

While there are probably some people out there who have no idea what it means to ask "who shot first?", those people are not likely to pay $90 to find out. And for those fans who do know, it seems the new digital versions still have the wrong answer.

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