The Amazingly Stupid Things Smartphone Users Do While Driving
If you’re reading this while driving, put your phone down right now. This article — as engrossing as it is — will still be here when you reach your destination.
We provide that friendly bit of advice because, as The New York Times reported this morning, a whole bunch of motorists are occupying themselves with their smartphones — and distracting themselves from the road — in ways that go way beyond talking and texting, according to a new survey conducted by Braun Research for AT&T.
The pollsters surveyed 2,067 smartphone users who drive daily, and their findings should be frightening to anyone on the roads. More than six in 10 smartphone users surveyed say they text while driving. It gets scarier: Nearly 40 percent of smartphone users admit to checking in on social media while driving, with 27 percent admitting to using Facebook and another 14 percent saying they use Twitter and Instagram while behind the wheel. Of users who cop to posting on Twitter while driving, 30 percent say they do it “all the time.” Given those figures, it’s amazing that #TwitterAccident isn’t always trending.
Related: Here's How Much Likelier You Are to Be Killed in a Car Than on Amtrak
Some other troubling stats from the survey: 17 percent snap selfies or other pictures when in the driver’s seat and 12 percent shoot videos — with 27 percent of those videographers thinking they can do so safely. Astoundingly, 10 percent of drivers say they video chat while on the roads.
AT&T says it will expand its It Can Wait public service campaign about the dangers of distracted driving, which launched in 2010, to focus on hazards beyond just texting. But as Matt Richtel of the Times points out, the AT&T campaign and other efforts like it face a stiff challenge in trying to counter the social pressures and strongly ingrained habits that keep people constantly checking their phones.
Tough laws and widespread educational efforts have been effective at reducing drunk driving and encouraging use of seat belts. But we still have a way to go in getting drivers to understand that “mobile” doesn’t mean when you’re behind the wheel. Right now, 46 states and the District of Columbia have outlawed texting while driving. As you can see above, that hasn't helped much yet. Smartphone users still need to be convinced of the danger they pose — or face — if they use their devices while driving.
As Lori Lee, AT&T’s global marketing officer, put it: “For the sake of you and those around you, please keep your eyes on the road, not on your phone.”
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