Watch Out, YouTube! Facebook Wants Your Video Action

Watch Out, YouTube! Facebook Wants Your Video Action

FILE PHOTO - People are silhouetted as they pose with laptops in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic
DADO RUVIC
By Suelain Moy

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.

Related: Facebook gaining ground on YouTube in video ads, report says

Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.

In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.

Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.

Related: Will Facebook Kill the News Media or Save It?

Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.

To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.

For content providers, it’s a new way to play—and pay. 

6 Traits of an Emerging Millionaire: Are You One?

TFT/iStockphoto
By Jacqueline Leo

It’s not just Wall Street bankers, hedge fund traders and corporate raiders who will join the one percent.    Nope.  By now you may have heard that the new look of affluence in America is kind of… girly. The 7th Fidelity Millionaire Outlook found that today’s emerging high rollers are 66 percent female and 25 percent non-white. 

The Fidelity Outlook identified 6 wealth-building traits that multi-millionaires have in common: Their starting point—a mere $250,000 in assets. 

Related: Americans Are About to Get a Nice Fat Pay Raise

1   Time Horizon: On average, emerging affluent investors are just 40 years of age with 27 years left before they reach the normal retirement age of 67. Only one percent of the emerging affluent is retired.

2.   Career: Many of the emerging affluent have pursued similar professions to today’s millionaires, including information technology, finance and accounting. While they might be at lower-level positions than millionaires, they have a number of years in front of them to move up the ladder.

3.   Income: At $125,000, the median annual household income for the emerging affluent is 2.5X the median U.S. household income8 and is nearing the income of today’s millionaires ($200,000 for those still employed). 

Related: The 10 Best States for Taxes in 2015​​​ 

4.   Self-Made Status: Approximately eight in 10 emerging affluent investors have earned or increased their assets on their own, a trait they share with millionaires and deca-millionaires.

5.   Long-Term Focus: The emerging affluent share millionaires’ long-term focus, with three in four of both groups focused on the long-term growth of their assets, and three in 10 focused on supporting the lifestyle they want in retirement.

6.   Investing Style: Similar to deca-millionaires, the emerging affluent display a willingness to invest aggressively to help maximize returns, as well as a willingness to set aside a significant portion of their portfolio for riskier investments that promise a bigger payoff. The emerging affluent and deca-millionaires were also most likely to describe themselves as “self-directed” investors, seeking hands-on involvement with their investments.

Top Reads from The Fiscal Times:

Why Hard Science and Medicine Is Getting Mushy

<strong>Percent Growth:</strong> 36.4%<br/><strong>No. Jobs Added:</strong> 36.4k<br/><strong>Typical Education Needed:</strong>Doctoral or professional degree<br/><br/><em>Source: <a href="http://www.bls.gov/news.release/pdf/ecopro.pdf" target="_blank">B
iStockphoto
By Jacqueline Leo

Arthur Caplan, one of America’s top medical ethicists, is worried about pollution. Not the kind that ruins our oceans or makes it hard for us to breathe, but the kind that poses a threat to the “trustworthiness, utility, and value of science and medicine.”

Caplan, who directs the Division of Medical Ethics at NYU Langone Medical Center, wrote a blistering essay in last week’s Mayo Clinic Proceedings, saying, "The pollution of science and medicine by plagiarism, fraud, and predatory publishing is corroding the reliability of research. Yet neither the leadership nor those who rely on the truth of science and medicine are sounding the alarm loudly or moving to fix the problem with appropriate energy."

He goes on to cite three causes of publication pollution, which can undermine these areas of “hard science” that should be sacrosanct.

  • The proliferation of journals that recruit authors who pay to get their articles published. Despite having substandard or no peer view, these "predatory publishers" now comprise an estimated 25 percent of all open-access journals. "Not only do they provide opportunities for the unscrupulous in academia and industry to pad their curriculum vitaes and bibliographies with bogus articles and editorial appointments, they also make it difficult for those involved in the assessment and promotion of scholars to discern value from junk," writes Dr. Caplan.
  • Research misconduct, like falsifying or fabricating data or concealing serious violations. Fourteen percent of scientists report that their colleagues falsify data, and 72 percent report other questionable practices, according to one 2009 study published in PLoS One.
  • Plagiarism, which, according to a 2010 Nature article was "staggering," requiring editors to spend "inordinate amounts of time" checking submissions they receive.

Top Reads from The Fiscal Times:

TSA Made $674,841 from Travelers’ Loose Change Last Year

REUTERS/Mario Anzuoni
By Yuval Rosenberg

That loose change in your pocket really adds up…for the government: The Transportation Security Administration collected $674,841.06 in quarters, nickels, dimes and pennies left behind by busy travelers at airport security in fiscal 2014.

In 2005, Congress allowed the TSA to put unclaimed money toward its security operations. The agency says it “makes every effort to reunite passengers with items left behind at the checkpoint, however there are instances where loose change or other items are left behind and unclaimed.” That money is turned into the TSA’s financial office.

Related: 10 Outrageous Items Confiscated by the TSA in 2014

The amount collected has been climbing each year since 2010. The 2014 total is almost $37,000 more than the agency collected the previous year and nearly $300,000 more than was left behind in 2008. In all, over the past seven years travelers have gifted the TSA $3,557,538.39.

Yes, that’s $3.5 million in spare change the agency has added to its coffers courtesy of harried travelers.

Maybe the yearly total have been climbing because travelers are increasingly engrossed with their smartphones, or maybe it’s a sign that the economy has perked up a bit so they no longer care to scoop up those nickels and dimes. Maybe it’s just that getting through a TSA checkpoint is such a hassle that travelers are willing to donate a few coins to be done with the process several seconds sooner.

Whatever the reason, here are the 20 airports where travelers left behind the most spare change in 2014:

Top Reads from The Fiscal Times:

Baseball in 2015: Record High Revenues

A man speaks with a job recruiter at the Nassau County Mega Job Fair at Nassau Veterans Memorial Coliseum in Uniondale, New York October 7, 2014.  REUTERS/Shannon Stapleton
By Andrew Lumby

e 2015 Major League Baseball season gets underway on Monday with the sport dealing with an aging, shrinking television audience—yet league revenues, franchise valuations and player salaries are all rising faster than the stock market.

With the average MLB team now worth more than $1.2 billion and the average salary breaking $4 million, let's take a look at how the business of baseball has changed in the last few years.

A shrinking, aging television audience

"The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. All five averaged more than 38 million viewers. Contrast that with the 2014 World Series audience—a skinny 13.8 million—down 64 percent despite an increased U.S. population. Media buyer Adgate said that's "unlike the Super Bowl, which has set an audience record in five of the last six years."

Related: Madison Bumgarner: Exhibit A in Baseball’s Screwball Salary System

Not only is the audience declining, but it's aging too: Last year's World Series had a viewer with a median age of 55.6—a new high. Just five years prior, it had been sub-50 at 49.9, and was in the 44-46 range during the early 1990s.

  •