Watch Out, YouTube! Facebook Wants Your Video Action

Watch Out, YouTube! Facebook Wants Your Video Action

FILE PHOTO - People are silhouetted as they pose with laptops in front of a screen projected with a Facebook logo, in this picture illustration taken in Zenica October 29, 2014. REUTERS/Dado Ruvic
DADO RUVIC
By Suelain Moy

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.

Related: Facebook gaining ground on YouTube in video ads, report says

Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.

In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.

Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.

Related: Will Facebook Kill the News Media or Save It?

Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.

To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.

For content providers, it’s a new way to play—and pay. 

Comcast to Cut the Cord with Time Warner

A Comcast sign is shown on the side of a vehicle in San Francisco, California February 13, 2014. REUTERS/Robert Galbraith
© Robert Galbraith / Reuters
By Alexander Rader

Comcast is dropping its merger with Time Warner after a year of regulatory pushback, according to Bloomberg. The news wire's unnamed sources say there will be an announcement tomorrow.

In today's changing media landscape it is not really clear what the preemptive breakup of a media megacorp (formed from mere media titans) will mean for consumers, especially in the face of Verizon's push to slim down its bundled offerings, the new ala carte service from HBO and the continued expansion of Netflix's original programming. As more and more people cut the cord, the market for traditional cable TV is eroding, and more consumers opt simply for an Internet connection.

Even without that, Comcast dropping its deal probably will have no impact at all for the average cable subscriber, given the already segregated monopolies allowed individual cable companies. So, unless you own stock in either of these companies, this is pretty much just more status quo in a rapidly changing market.

Can Low Self-Control Turn You Into Edward Snowden?

REUTERS/Bobby Yip
By Jacqueline Leo

Be very wary if your employer asks you to take a test and then says please put on this cap. The cap could have sensors measuring your “self-control,” which researchers at Iowa State University have connected to—cybersecurity.

Yup—this wasn’t about eating the last cookie, having sex with a stranger, or taking a hit from some unknown new drug just because your friend said it was an amazing experience. The test measures how long someone hesitates before doing something risky or wrong.

Hmm.  Maybe I’ll wait a few seconds before robbing that jewelry store! If they waited, the researchers determined that the employees were considering the consequences of their actions and therefore had higher self-control than those who simply filled their duffle bag with whatever bling was in sight. 

Those with higher self-control were deemed better cyber security risks than the low self-control group.

But who knows?  Maybe the high group was just casing the joint and calculating how much they could carry without getting caught. Or maybe they were searching for the largest unflawed diamond in the case that could be hidden in their pocket!

So much for brainwaves.

These Students Are Making Even More Than They Expect After Graduation

By Beth Braverman

College students who major in STEM fields generally know that they can make more money than their peers once they graduate, but they don’t know how much more.

Turns out, those students majoring in science, technology, engineering and math, actually have starting salaries that are higher than expected, according to a new report by the National Association of Colleges and Employers.

Engineering majors, for example, expect to earn $56,000, but actually receive 15.5 percent more than that, with starting salaries average nearly $65,000. Computer Science majors expect to make around $51,000, but receive 22 percent for an average starting salary of $62,000.

Chemistry majors have the largest gap between expectations and reality: They expect to earn an average of $39,000 but take home an average $58,000 in their first year, a 51 percent increase.

Related: The Closing of the Millennial Mind on Campus

The typical college graduate in 2014 received a starting salary of $48,000. Liberal arts and humanities majors had the lowest starting salary, with an average of just $39,000, according to NACE.

Not only do STEM majors enjoy higher salaries, but they can also expect more job security and better job prospects. All of the top 25 jobs recently compiled by U.S. News and World Report fell into either a science- or math-based discipline.

Still, not everyone has the interest or aptitude to excel in a STEM career. A third of those who begin their college career majoring in those fields end up transferring to a difference study area, according to a recent report by RTI International.

Will Obama Send a Smoke Signal About Weed?

Illinois Senate approves marijuana for medical uses
Reuters
By Ciro Scotti

The resignation of Michele M. Leonhart, chief of the Drug Enforcement Administration, just one day after 4/20 -- which is sort of Thanksgiving for stoners -- offers President Obama an opportunity to replace her with someone who shares his relatively benign view of marijuana.

The right appointment might also be a gift to Hillary Rodham Clinton since it would signal to younger voters that it's not just libertarian-leaning Republicans like Senator Rand Paul of Kentucky who want to decriminalize the use of pot.

Representative Early Blumenauer, an Oregon Democrat, told The New York Times that Obama should appoint someone who "understands the federal approach to marijuana isn't working."

Related: How to Stop Cyber Attacks: Let Workers Smoke Pot

The flashpoint that led to the departure of Leonhart after a 35-year career at the D.E.A. was a congressional hearing that revealed agency agents in Colombia had taken part in parties with prostitutes paid by drug cartels. But Leonhart, who has lumped marijuana in with crack, meth and heroin, found herself at odds with the President, who has called pot no more dangerous than alcohol.

“Hopefully this is a sign that the Reefer Madness era is coming to an end at the D.E.A.,” Mason Tvert, the director on communications at the Marijuana Policy Project, told Bloomberg Politics.

How to Stop Cyber Attacks: Let Workers Smoke Pot

An Initiative To Legalize Marijuana In California To Appear On Nov. Ballot
Justin Sullivan/Getty Images
By Jackie Leo

What’s true for the government is true for business. FBI Director James Comey thinks you can’t hire top tech talent with a ban on weed. It all started in the Reagan administration, which imposed a no-hire policy for applicants who toked up within the past three years. Good luck with that.

In 2014, Comey raised the issue during a speech: “A lot of the nation’s top computer programmers and hacking gurus are also fond of marijuana. I have to hire a great workforce to compete with those cyber criminals and some of those kids want to smoke weed on the way to the interview.”

That’s not the only reason the government can’t hire competent programmers and white hat hackers.  They come at a high price, there’s a shortage, and they hate red tape and bureaucratic annoyances.  For some lawmakers, though, it’s easier to get lost in the weed than try to reform the federal hiring process.  That’s why Gerry Connolly (D-VA) and Earl Blumenauer (D-OR) have two proposals in the House requiring info from the intelligence director on how classifying pot as Schedule 1 narcotic crimps the feds recruiting efforts.