Here's What Happens When You Promise Free Pizza to 60 Million People
Business + Economy

Here's What Happens When You Promise Free Pizza to 60 Million People

© Luke MacGregor / Reuters

It turns out that T-Mobile customers really like Domino’s pizza, or at least getting free stuff.

As part of its “T-Mobile Tuesdays” promotion, the cell service provider promised free pizza to all customers who downloaded its T-Mobile Tuesdays app.

T-Mobile customers responded by downloading the app in huge numbers and swamping Domino’s stores with three to four times their usual volume, leaving them unable to fulfill all the orders, according to a Tweet from T-Mobile CEO John Legere.

The high demand reportedly led to server issues for the app, and customers who didn’t order early reported that the offer had been discontinued. T-Mobile later said the problem was fixed and customers could get their free pizzas.

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T-Mobile customers who download the T-Mobile Tuesdays app can access different freebies each week. Other partners in the program include Fandango, Wendy’s and Major League Baseball. Next week, the company will offer free Lyft rides for its Tuesday promotion.

The app is part of a broader push by the company to differentiate itself in an increasingly competitive and saturated marketplace. It is also giving some customers a share of stock in the company itself. Customers can earn more shares by recommending T-Mobile to friends and family, according to USA Today.