12 Startups Looking to Profit from Aging Boomers

12 Startups Looking to Profit from Aging Boomers

AchieveMint

Founders: Mikki Nasch, age 50, and Christine Lemke, age 35
Launched: January 2013
MissionAchieveMint provides a mobile app that rewards users for healthy behaviors, such as quitting smoking or increasing exercise. Its platform interacts with existing health care apps and incorporates rewards for each type of healthy activity. “We’re the layer behind all the apps that does the rewarding,” says Nasch. Currently, she partners with 60 apps and expects that number to grow. So far, 45,000 people have used the program.
Revenue stream: Financial sponsors in the health care space.

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