12 Startups Looking to Profit from Aging Boomers

12 Startups Looking to Profit from Aging Boomers

Liz & Ett

Founder: Liz Emery, age 32
Launched: August 2011, e-commerce went live April 12th, 2013
Mission: This company provides specialized apparel for those suffering from conditions that make mealtime complicated. The products are designed for anyone who has difficulty in daily living, but wants to maintain their sense of style.
Revenue stream: The upcoming smock frock, which can be easily slipped on and has access for blood draws, retails for $65.00. www.lizandett.com

lizandett.com