Can ‘Project Lightning’ Give Twitter a Fresh Jolt?

The ubiquitous blue bird associated with Twitter (TWTR) has been incessantly chirping out new announcements this month as the social media phenom tries to pick itself back up after being slammed for weak earnings growth and the underperformance of its stock.
Projections from data firm eMarketer call for the Twitter monthly user base to grow at a measly 14.1 percent this year, compared with more than 30 percent growth two years ago, according to Reuters.
While the news last week that CEO Dick Costolo was relinquishing the corner office was not a shock since he has offered to resign in the past, the appointment of co-founder and former chief executive Jack Dorsey as provisional CEO caused a stir in the business and tech worlds. Not only is Dorsey the CEO of his own mobile payments startup, Square, but he was reportedly removed from his role as CEO of Twitter in 2008.
The shakeup caused a brief spike in the company’s shares, but the stock is now back to where it had been before the announcement — and if it’s going to climb higher, investors may to need to see some other changes, too.
That’s where the slew of product announcements comes in. The latest, revealed yesterday on Buzzfeed, is called Project Lightning. Essentially, if there’s a hot topic that people are tweeting about — either prescheduled events, breaking news or ongoing events — Twitter has created an easy way for users to view the most popular and relevant tweets, images and videos, without having to sift through every tedious comment and retweet. Twitter will have a team of editors select the tweets they think will be most popular on the stories they see as the biggest of the moment.
The goal is to make Twitter easier to use and more engaging for an audience that isn’t necessarily interested in actively tweeting. (Twitter’s stock jumped more than 4 percent Friday in response to the new product announcement, its best day in months.) Similarly, Twitter is trying to bring down other obstacles to using its service. The same day the news was released about Costolo, Twitter also announced the removal of the 140-character limit on the direct messages feature. Getting rid of the limit is a step by the company to keep up with rival social networks and messaging apps, like Facebook and WhatsApp.
Related: Instagram Takes Steps to Open Platform to Advertisers
At the same time it tries to draw in users, Twitter executives know they must do more to attract advertisers. Six ad executives surveyed recently by Reuters said they spend more money on rival platforms because they have more users, better data to target consumers and create more effective ad content. To combat that perception, Twitter this week announced a push to bring in advertisers by rolling out video ads that will automatically play in a user’s timeline. Though initially muted, if a user clicks on the video it will switch to full-screen mode with sound. Advertisers will only be charged when a user has watched at least three seconds of the video on a full screen.
Both Facebook and Instagram offer an almost identical ad feature.
Number of the Day: 51%
More than half of registered voters polled by Morning Consult and Politico said they support work requirements for Medicaid recipients. Thirty-seven percent oppose such eligibility rules.
Martin Feldstein Is Optimistic About Tax Cuts, and Long-Term Deficits
In a new piece published at Project Syndicate, the conservative economist, who led President Reagan’s Council of Economic Advisers from 1982 to 1984, writes that pro-growth tax individual and corporate reform will get done — and that any resulting spike in the budget deficit will be temporary:
“Although the net tax changes may widen the budget deficit in the short term, the incentive effects of lower tax rates and the increased accumulation of capital will mean faster economic growth and higher real incomes, both of which will cause rising taxable incomes and lower long-term deficits.”
Doing tax reform through reconciliation — allowing it to be passed by a simple majority in the Senate, as long as it doesn’t add to the deficit after 10 years — is another key. “By designing the tax and spending rules accordingly and phasing in future revenue increases, the Republicans can achieve the needed long-term surpluses,” Feldstein argues.
Of course, the big questions remain whether tax and spending changes are really designed as Feldstein describes — and whether “future revenue increases” ever come to fruition. Otherwise, those “long-term surpluses” Feldstein says we need won’t ever materialize.
JP Morgan: Don’t Expect Tax Reform This Year
Gary Cohn, President Trump’s top economic adviser, seems pretty confident that Congress can produce a tax bill in a hurry. He told the Financial Times (paywall) last week that the Ways and Means Committee should be write a bill “in the next three of four weeks.” But most experts doubt that such a complicated undertaking can be accomplished so quickly. In a note to clients this week, J.P. Morgan analysts said they don’t expect to see a tax bill passed until mid-2018, following months of political wrangling:
“There will likely be months of committee hearings, lobbying by affected groups, and behind-the-scenes horse trading before final tax legislation emerges. Our baseline forecast continues to pencil in a modest, temporary, deficit-financed tax cut to be passed in 2Q2018 through the reconciliation process, avoiding the need to attract 60 votes in the Senate.”
Trump Still Has No Tax Reform Plan to Pitch
Bloomberg’s Sahil Kapur writes that, even as President Trump prepares to push tax reform thus week, basic questions about the plan have no answers: “Will the changes be permanent or temporary? How will individual tax brackets be set? What rate will corporations and small businesses pay?”
“They’re nowhere. They’re just nowhere,” Henrietta Treyz, a tax analyst with Veda Partners and former Senate tax staffer, tells Kapur. “I see them putting these ideas out as though they’re making progress, but they are the same regurgitated ideas we’ve been talking about for 20 years that have never gotten past the white-paper stage.”
The Fiscal Times Newsletter - August 28, 2017
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