Can ‘Project Lightning’ Give Twitter a Fresh Jolt?

Can ‘Project Lightning’ Give Twitter a Fresh Jolt?

The Twitter logo is displayed on a screen on the floor of the New York Stock Exchange (NYSE) in New York City, U.S., September 28, 2016. REUTERS/Brendan McDermid/File Photo
Brendan McDermid
By Millie Dent

The ubiquitous blue bird associated with Twitter (TWTR) has been incessantly chirping out new announcements this month as the social media phenom tries to pick itself back up after being slammed for weak earnings growth and the underperformance of its stock.

Projections from data firm eMarketer call for the Twitter monthly user base to grow at a measly 14.1 percent this year, compared with more than 30 percent growth two years ago, according to Reuters.

While the news last week that CEO Dick Costolo was relinquishing the corner office was not a shock since he has offered to resign in the past, the appointment of co-founder and former chief executive Jack Dorsey as provisional CEO caused a stir in the business and tech worlds. Not only is Dorsey the CEO of his own mobile payments startup, Square, but he was reportedly removed from his role as CEO of Twitter in 2008.

The shakeup caused a brief spike in the company’s shares, but the stock is now back to where it had been before the announcement — and if it’s going to climb higher, investors may to need to see some other changes, too.

That’s where the slew of product announcements comes in. The latest, revealed yesterday on Buzzfeed, is called Project Lightning. Essentially, if there’s a hot topic that people are tweeting about — either prescheduled events, breaking news or ongoing events — Twitter has created an easy way for users to view the most popular and relevant tweets, images and videos, without having to sift through every tedious comment and retweet. Twitter will have a team of editors select the tweets they think will be most popular on the stories they see as the biggest of the moment.

The goal is to make Twitter easier to use and more engaging for an audience that isn’t necessarily interested in actively tweeting. (Twitter’s stock jumped more than 4 percent Friday in response to the new product announcement, its best day in months.) Similarly, Twitter is trying to bring down other obstacles to using its service. The same day the news was released about Costolo, Twitter also announced the removal of the 140-character limit on the direct messages feature. Getting rid of the limit is a step by the company to keep up with rival social networks and messaging apps, like Facebook and WhatsApp. 

Related: Instagram Takes Steps to Open Platform to Advertisers

At the same time it tries to draw in users, Twitter executives know they must do more to attract advertisers. Six ad executives surveyed recently by Reuters said they spend more money on rival platforms because they have more users, better data to target consumers and create more effective ad content. To combat that perception, Twitter this week announced a push to bring in advertisers by rolling out video ads that will automatically play in a user’s timeline. Though initially muted, if a user clicks on the video it will switch to full-screen mode with sound. Advertisers will only be charged when a user has watched at least three seconds of the video on a full screen.

Both Facebook and Instagram offer an almost identical ad feature.

Here’s a Good Sign for the Economy: Americans Are Hitting the Road

Some Northern Virginia businessmen are so exasperated with traffic congestion that they are pushing for a tax increase for improved highway and bridges.
iStockphoto
By Michael Rainey

Driving is as American as apple pie, but the Great Recession took a big bite out of the nation’s driving habits. Total miles driven in the U.S. hit a peak in the fall of 2007 just before the recession hit and fell for several years after. Total miles driven bottomed out in 2011, moving slowly higher since then.

The Department of Transportation reported this week that total miles driven has hit a new, all-time high. Vehicles drove 7.3 billion miles in May, up 2.7 percent from May, 2014. The annual number is even more impressive: Using a moving 12-month figure, total miles traveled in the past year registers at 3.08 trillion miles. This graph from Calculated Risk paints the picture:

US Vechile Miles

This sure seems like good news for the U.S. economy. The data for miles driven reflects booms and busts in the economy, and seeing the numbers climb suggests the economy is still gaining strength.

However, the raw numbers may not be quite as good as they first appear. Even though miles driven are up, so is the U.S. population. Once the data is adjusted for population growth, a less robust picture emerges. Doug Short at Advisor Perspectives ran the numbers, concluding that on a per capita basis, miles driven is still well below its pre-recession peak. Here’s his chart:

Vehicle Miles Traveled 

It looks like the U.S. economy still has a long way to go to get back to its pre-recession strength, at least as measured by by the rough proxy of total miles driven.

Why Investors Prefer Real Estate to Stocks, Bond and Gold

iStockphoto/The Fiscal Times
By Suelain Moy

Americans still feel skittish about the stock market. When it comes to long-term investments, real estate is still preferred over cash or the stock market, Bankrate.com reports in a new study. For long term investments over 10 years or more, 27 percent chose real estate, 23 percent preferred cash investments, and 17 percent opted for the stock market. Gold and precious metals came in fourth at 14 percent, and bonds debuted at 5 percent.

Related: Clinton’s Capital Gains Tax Plan Aims at Long-Term Investment

Although the S&P 500 has risen 27 percent over the past two years, Americans were only slightly more inclined to favor stocks in 2015 than they were in 2013.

The only exception to the brick and mortar policy? Households headed by college graduates were the most likely to prefer stocks. In the western U.S., real estate was preferred nearly two to one over any other investment choice.

The survey of 1,000 adults living in the continental U.S. yielded some surprises across gender, age, income, location, and political party. Men were more likely to favor real estate, while women were more likely to favor cash investments.

At 32 percent, the majority of millennials--those between 18 and 29 years old--favored cold, hard cash, while 32 percent of participants between the ages of 30 and 40 stuck with real estate.

Related: U.S. Real Estate ETF Rally Faces Test With Rate Rise

Lower-income workers with salaries of less than $50,000 felt “more secure” than their higher earning counterparts, who were making $50,000 to $74,900. And Republicans were three times more likely to say they felt “less secure” about their jobs as Democrats.

Bankrate’s Financial Security Index for July remained positive for the 14th consecutive month. However the July reading was the second lowest in 2015, due in part to a decline in job security with 22 percent feeling “more secure” about their jobs than 12 months ago and 14 percent feeling “less secure.” Sixty-two percent felt “about the same.”

Head Case

Thync Before You Act – A New Wearable Device Made for 'The Donald'

Thync device
Thync
By Jacqueline Leo

If you thought people looked foolish wearing Google Glass, wait until you see one of your coworkers sticking a white piece of plastic on her forehead, hooked around her ear. I learned about Thync, a $300 electric gizmo, reading Geoffrey Fowler’s Wall Street Journal column Tuesday.

Fowler tested it, so I don’t have to, but I just know I’ll be seeing this piece of wearable tech around town among the gadgerati I sometimes hang out with. Thync’s unique selling proposition is vibes, uncommonly known as transdermal electrical neuromodulation. Translation—it’s a low-grade form of shock therapy. The company says they’ve tested the device over years of research with their neuroscientists and engineers to give us Calm vibes or Energy vibes.

wearable tech chart

You’ll have to go to Fowler’s story to view a graphic of how this dildo for the brain actually functions, but Folwer describes the Energy vibe this way: “The sensation is like drinking an espresso, accompanied by a tingle of prickly heat behind the ear.” He compares the hour-long Calm vibe to having a glass of wine.

Like everything else related to wearable tech and the Internet of Things, the company is well funded by Silicon Valley venture capital firms, which are apparently looking for the next Fitbit. And why not? Brain fitness. I know a few people who could benefit from Thync if it works as promised. 

Let’s start by getting the company to give one to Donald Trump, set it permanently on the Calm setting, and turn up the juice. 

Top Reads from The Fiscal Times:

Why You Should Shop Around for Car Insurance Right Now

iStockphoto
By Suelain Moy

If you haven’t shopped for auto insurance recently, you might want to spend an hour or so checking out other deals. It pays to review your policy and check what’s out there.

A new survey from insuranceQuotes.com shows that 66 percent of policyholders never or only rarely check to see if they could get the same or better coverage at a better price. The average American driver has been with the same auto insurance company for 12 years, and some have stayed with the same insurer for two to three decades, or longer.

Related: 5 Ways to Lower Your Car Insurance—Right Now

Millennials age 18 to 29 and senior citizens number among those least likely to shop around for auto insurance. At least six in 10 millennials with auto insurance assume you have to wait until your renewal date to switch insurance companies. And they’re not alone: 46 percent of Americans do not know that you can switch your auto insurance company at any time.

One of the reasons auto insurance may not be a priority for consumers? Auto pay options, while convenient, could be keeping car insurance payments and rates out of sight—and out of mind. Human nature and procrastination is another. “People think that it’s a task that might be difficult and time-consuming,” says senior analyst Laura Adams, “but it could be as simple as going to a website like insurancequotes.com, putting your information in for a free quote, and getting multiple quotes back. There’s no financial risk in looking for a new rate.”

Just spending an hour once a year to compare quotes from three different companies could potentially save you hundreds or thousands of dollars.

Related: A Quick Way to Save Big on Your Insurance

Experts suggest checking your car insurance rates the same way you would remember to change the oil in your car or swap the air filters in your home. Here are some tips to get started:

  • Ask your current insurer if there are any company discounts you might be eligible for but don’t know about, such as the good-student discount. For college and grad students who have a B-average or better (or their parents) that could result in a significant discount.
  • If you find a better deal, tell your current insurance company that you’re thinking of switching unless they can match the new offer or exceed it.
  • If your current insurer refuses to negotiate, sign up for the new policy first—and then cancel the old one. “You always want to make sure you’re covered,” says Evans. “Insurance companies do not like to see a gap in coverage, and your rates could rise.”
  • To get a wider variety of quotes, get online quotes from insurance company websites, consult with an independent agent, and look into companies that don’t use independent agents as well.

“Being married can cause your rate to decrease,” says Evan. “Marriage, getting good grades--these are all things that you have to self-report, which is why I recommend revisiting auto insurance at least once a year, as your life situation could change.”

Feeling Flush, More Parents Open Their Wallets for College Spending

iStockphoto/The Fiscal Times
By Millie Dent

As lingering financial fears from the recession fade, more parents are willing and able to open their wallets to pay for their children’s educations.

Parents have become the top source of college funding for the first time since 2010. According to a new report from private student loan lender Sallie Mae’s, parental income and savings covered 32 percent of college costs in the academic year 2014-15, while scholarships and grants covered 30 percent.

Families spent an average of $24,164 on college this year, a 16 percent rise in spending from the previous year and the largest increase since 2009-10. The money spent covers costs of tuition, books, and living expenses.

Related: Average Family Has Saved Enough to Send One Kid to College for Half a Year

The report details how fewer parents fear the worst when it comes to the risks associated with college. Fewer parents are worried that their child won’t find a job after graduation, that their income will decline because of layoffs, and that there will be an increase in student loan rates. As confidence has increased, fewer families are using cost-saving techniques, such as having students live at home.

Another factor contributing to the willingness of parents to spend on education is the improving stock market. The average size of a 529 account, the popular college savings investment plan, continues to grow after the recession caused a downturn, hitting a balance of $20,474 as of December 1, 2014. That figure tumbled to $10,690 at the end of 2008, according to data from the College Savings Plan Network.

Although parents may be feeling better about paying for college, the basic trend of increasing prices continues, and loans are still a big part of the funding picture. Between 2001 and 2012, average undergraduate tuition almost doubled, causing an average real rate increase of 3.5 percent each year. Nearly 71 percent of college graduates left school with student loan debt this year, up from 54 percent 20 years prior. The average debt was $35,000 in 2015, an increase of 34 percent from 2010, student loan-tracker Edvisors has found.