Watch Out, YouTube! Facebook Wants Your Video Action

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.
Related: Facebook gaining ground on YouTube in video ads, report says
Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.
In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.
Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.
Related: Will Facebook Kill the News Media or Save It?
Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.
To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.
For content providers, it’s a new way to play—and pay.
Undertrained Military Drone Pilots Have Senators Steaming

Lawmakers on Capitol Hill sent a scathing letter to Defense Secretary Ash Carter this week slamming the Pentagon for allowing Air Force and Army pilots to operate predator drones without completing their necessary training.
The revelation came in a report published last week by the Government Accountability Office that said most drone pilots never finished all of their training because of pilot shortages and a lack of planning and strategy within the Defense Department.
Related: Undertrained U.S. Drone Pilots Put War Effort at Risk
The report said that just about 35 percent of Air Force pilots had completed training for all their required missions. Separately, the Army had not been keeping sufficient pilot training records. “As a result, the Army does not know the full extent to which pilots have been trained and are therefore ready to be deployed,” the report said.
In the letter to Carter, Sen. John McCain (R-AZ), chairman of the Senate Committee on Armed Services, and Sen. Jack Reed (D-RI), the ranking member of the committee, said they were “disturbed that the Department of Defense has no standardized training program for [unmanned aerial system] pilots and personnel.”
"The continued lack of consistent and uniform training standards is simply unacceptable. In addition to collecting critical intelligence, the department's UAS programs carry out sensitive strike missions that should require high standards and specialized training,” the letter said.
Related: The Duck Drone That Could Change the Navy
The senators slammed the Air Force for its lax training efforts and demanded that the military improve its process and resolve the pilot shortages.
"These pilot shortages have constrained training and place extreme strain on the existing community of pilots and sensor operators,” the senators wrote.
The GAO first called attention to the drone pilot shortages and training concerns last year. The auditors said that the military attempted to resolve the shortages by hiring more instructors, but the new report shows that the instructors, too, lacked sufficient training.
Twinkies Get Back a Little Respect

You can’t keep a good junk food down.
The New York Post is reporting today that several bidders have made offers in the $2 billion range for Hostess Brands LLC, the maker of Twinkies, Ho Hos and Ding Dongs, among other gut-bloating goodies.
Hostess filed for bankruptcy in early 2012, and the snack cake part of the business was bought out of liquidation two years ago by Apollo Global Management and C. Dean Metropoulos.
Citing sources, the Post said bidders include Grupo Bimbo, Flowers Food and Aryzta AG, a Swiss company.
If Hostess does command anywhere near $2 billion, it will be a sweet day for Apollo and Metropoulos. According to the Post, they bought the Twinkies maker for $410 million.
The Easiest Way to Cut Your Home Insurance Bills

Here's a simple way to potentially cut $150 from your annual insurance expenses: Raising your homeowners’ insurance deductible from $500 to $2,000 could lower your premiums by an average of 16 percent, according to a new report by InsuranceQuotes.com. Based on the average insurance premium of $978, that works out to more than $150 a year in savings.
Of course, that lower bill comes with some caveats. First, the amount you save could vary widely depending on where you live and other factors. In the new study, the savings from a higher deductible ranged from 41 percent for North Carolina homeowners to just 4 percent in Hawaii.
Second, a higher deductible means that you would be on the hook to pay more out of pocket before your insurance coverage kicks in if something happened to your home. Before making the switch, be sure you have enough money in your emergency savings to cover the total cost of the deductible.
“Consumers need to consider the bottom line before increasing deductibles,” Laura Adams, a senior analyst with InsuranceQuotes.com said in a statement. “While switching from a $500 deductible to a $5,000 deductible sounds appealing because it lowers home insurance premiums by an average of 28 percent, it could be a risky move for consumers who don’t maintain that much in savings.”
Related: The Best Time to Buy Car Insurance
Increasing a deductible from $500 to $1,000 resulted in an average savings of 6 percent nationally, ranging from 25 percent in North Caorlina to a low of 1 percent in Kentucky.
As your deductible gets higher, it may become less likely that you file a claim at all, since doing so will push your premium up. A separate analysis last fall by insuranceQuotes.com found that a single claim—even if it’s denied—can hike your homeowners’ insurance by an average of 9 percent a year, which can amount to hundreds of dollars.
Looking to Buy a Home? Do This First

Buying a home is stressful enough without getting blindsided with a higher-than-expected rate on your mortgage — or outright rejection — due to a low credit score or errors on your credit report.
Even so, only half of recent home buyers said they checked their credit report early on in the homebuying process, according to a report released by Experian.
That can make for some nerve-wracked meetings with lenders. About a third of those surveyed said that their credit score surprised them, and a fifth of buyers said their score was lower than expected. Fourteen percent of homebuyers found something negative on their credit report that they didn’t know about.
Related: Why Your Credit Score Is the Most Important Number in Your Life
A low credit score can have costly consequences. A borrower with a FICO score of 760, for example, would pay $1,360 per month on a $300,000 loan, while a borrower with a score of 759 would pay $1,397 per month on the same loan. That difference will add up to more than $10,000 over the life of a 30-year mortgage.
Forty-five percent of future homebuyers surveyed by Experian said that they had delayed purchasing a home in order to work on their credit and qualify for better rates.
If your score is lower than expected, first check the report for errors and contact the credit bureaus about correcting them. If you’ve been dinged for a single missed payment, call your credit card company to see if it will remove the incident from your reports. Then focus on making on-time payments and paying down any high balances to get your debt-to-income ratio below 25 percent.
The New Billionaires: Younger, Self-Made, More Diverse

Quick, picture a billionaire.
Chances are you conjured up an older, white man who inherited his fortune. That stereotype was pretty accurate for the past century, but times are changing.
Cultural and economic shifts over the past decade are realigning the demographics of the world’s 1 percent, and the billionaires of the future will be self-made, younger, and more diverse, according to a new report from UBS and PwC.
Last year, two-thirds of the world’s billionaires were self-made, compared with just 43 percent of billionaires 20 years ago. The report projects that the trend toward more self-made billionaires will continue get stronger over the next 5 to 10 years, peaking at about 70 percent of the billionaire population.
Related: Playgrounds of the Very Rich and Famous—A 2015 Guide
While two-thirds of current billionaires are over age 60, the average age is getting younger, thanks to both wealth transfers from the older generation and the growth of self-made billionaires.
In addition to getting younger, the report finds that billionaires are also increasingly more diverse. From 2003 to 2013, the number of female billionaires rose from 44 to 116. That’s still less than 10 percent, but it’s a number that’s growing fast.
Part of the trend toward diversity among billionaires is the explosive growth of wealth in Asia. In the first quarter of 2015, China created a new billionaire almost every week. The authors of the report expect that Asia will overtake the United States as the center of billionaire growth in the next decade.