Americans Are Happier with This Car Brand Than Any Other
Americans may love their cars, but these days they love them a little less.
Consumer satisfaction with their cars has fallen for the third consecutive year, reflecting unhappiness with increasing recalls and rising prices, according to new data from the American Customer Satisfaction Index.
Car reliability has improved overall in the past decade but the number of recalls is at an all-time high. “This should not happen with modern manufacturing technology and has negative consequences for driver safety, costs, and customer satisfaction,” ACSI Chairman and founder Claes Fornell said in a statement.
Car owners in the second quarter of 2015 reported a 40 percent increase in recalls year over year. The most high profile recalls involve Takata airbags, affecting more than 17 million older-model vehicles built by 11 different auto makers.
Related: Senators Urge Recall of All Vehicles with Takata Airbags
Looking at individual brands, the index shows that Americans prefer Japanese and luxury brand cars, with Lexus displacing Mercedes Benz as the brand with the highest overall satisfaction (84 out of 100). Mercedes tied for second place with Acura and Lincoln.
The average for all autos fell 3.7 points to 79. The only American automaker to rank above average was Ford with a score of 81. General Motors and Chrysler saw their scores fall modestly to 79 and 75 respectively.
Despite a growing decline in satisfaction, Americans are holding onto their vehicles longer than ever. The average age of cars and light trucks is now 11.5 years old, according to a report issued last month by IHS Automotive.
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