Ride-sharing app Uber is partnering with the owners of a San Francisco real estate development to give residents a $100 monthly stipend to give up their cars.
Residents of the Parkmerced complex who sign up for the program can use the cash for public transportation, taxis and car-sharing services, with at least $30 per month being spent on Uber, according to a report on The Verge. The nearly 9,000 people who live in Parkmerced will also have access to discounted Uber Pool fares.
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The partnership is the first of its kind, but follows other aggressive deals by the car-sharing app to make it the transportation of choice. Last month, the company started giving a 25 percent discounts to riders in Altamonte Springs, Florida, if they use the service to get to public transportation.
A March report by the American Public Transportation Association found that the more people use car-sharing, the less likely they are to own cars and the less money they spend overall on transportation.
An analysis by FiveThirtyEight last fall found that New York City residents making 15 percent of their trips via Uber and 85 percent via public transportation would spend about the same amount as to the cost of owning a car in the city.
Competitor Lyft is also looking for new partnerships to grow its customer base. Last month, it signed a deal with Southwest Airlines to give discounts to the carrier’s customers for using Lyft.
