Economy

The Biggest Apple Hit You've Never Heard Of

Even some of the most diehard Apple fanatics missed one of the company’s biggest rollouts. About a year ago, Apple launched a new computer language, Swift, that is rapidly becoming one of the most popular software languages among programmers, according to Bloomberg.

In rankings of programming languages by developer industry analysts at a firm called RedMonk, Swift placed 22nd early this year, up from 68th in the third quarter of last year.

Apple’s new language now finds itself just one spot behind Coffeescript and one spot ahead of Lua, which might not mean much to you but apparently has developers quite excited.

“The growth that Swift experienced is essentially unprecedented in the history of these rankings,” the RedMonk analysis explains.

Previously, Apple developers could only use Objective C, a language built in the 1980s. Responding to complaints that the language was old fashioned and slow, Apple unveiled Swift, which it had been working on since 2010. Developers have responded to Swift’s safety, modernity and "expressiveness," meaning fewer lines of code are required to get the computer to do specific things. 

The ride-hailing service Lyft reportedly rewrote its entire app about six months ago using Swift after finding that updates to the code took much less time. Another early user of the code is SlideShare, a document-sharing service owned by LinkedIn. 

Still, as Swift is still undergoing rapid evolution, most developers are choosing to wait before adopting it. As of now, Objective C is still Apple developer’s number one choice, but a fully developed Swift could swiftly change that.