Watch Out, YouTube! Facebook Wants Your Video Action

It was only a matter of time before Facebook figured out a way to make money from the videos that are played on their platform. As Fortune points out, before now, video creators didn’t have a way to make money on the Facebook platform. That all changes today, with Facebook’s new plan to monetize videos and share the revenue with creators. The revenue arrangement is the same as YouTube’s: 55 percent of the money earned from ads goes to the creator, and 45 percent goes to Facebook. So far, the program has a couple of dozen partners who have signed up, including the NBA, Fox Sports, Hearst, and Funny or Die.
Related: Facebook gaining ground on YouTube in video ads, report says
Prior to the new plan, Feed videos would only play mutely until the user clicked on them. Now, when users play a video on mobile, they will get a feed of “Suggested Videos.” It’s not until a few of these videos play, that the user will see an actual ad. And these ads, unlike Facebook’s autoplay videos, will play with the sound turned on.
In the past few weeks, the social media giant has tested the “Suggested Videos” product with a small number of iOS users. Today the test goes wider, and will eventually expand to include Android and desktop users.
Unlike YouTube, which gives content creators 55 percent of the revenue from the ads it plays before videos, Facebook will divvy up the 55 percent in revenue among multiple creators or partners. For example, if you watched a three-minute video from the NBA, and a two-minute video from Funny or Die, the 55 percent in ad revenue would be split proportionately between the NBA and Funny or Die.
Related: Will Facebook Kill the News Media or Save It?
Industry experts fully expect video—especially mobile video—to be a major source of revenue for Facebook in the future since users already deliver four billion videos views daily. The company made $3.3 billion in ad revenue in the first quarter of 2015, 73 percent of it from mobile ads alone. For now, Facebook says it is focused on shorter video formats, not long-form video formats like TV shows and movies.
To date, YouTube has been the only major player in user-posted video, but Facebook is stepping up its game. It just announced to advertisers the option to pay for video ads only after a video has played for 10 seconds. It’s a response to announcements that Snapchat and Twitter are rolling out video divisions too. In May, Spotify added video-streaming to its music-streaming app. And Hulu, Yahoo, and AOL are also pushing their video strategies.
For content providers, it’s a new way to play—and pay.
3 Dumb Moves That Can Hurt Your Career

What's the most common way to breach workplace etiquette and curb your career growth, if not derail it altogether?
AccountTemps says employers and staffers don't always see office etiquette the same. But bosses certainly have more leverage in the matter, since they can fire employees who buck the rules, and a company survey finds U.S. chief financial officers are most often bugged by workers "being distracted" on the job (27% of CFOs say so) and "gossiping about colleagues" (18%).
Other top offenses cited by CFOs:
- Not responding to calls or emails.
- Being late to meetings, or missing them.
- Not crediting other staffers when appropriate.
Employers and workers may not see the top etiquette breaches equally, but they agree on professional decorum more than they disagree, and the shared message is easy to sum up: "Most jobs today require teamwork and strong collaboration skills, and that means following the unwritten rules of office protocol," says Bill Driscoll, a district president of Accountemps. "Poor workplace etiquette demonstrates a lack of consideration for coworkers."
Related: Modern Etiquette: Outclassing the Competition
Of course, the list of workplace professional breaches exceeds the AccountTemps list.
"I've seen it all," notes Nicole Williams, a workplace consultant and a career contributor to NBC's The Today Show. "Employees who lie on expense reports; who badmouth the company or boss on social media or to clients; proofreading mistakes; missing deadlines. Just to name a few."
If you do trip up on the job, it's best to be accountable. "If you really screw up, you have to suffer the consequences in silence," Williams says. "Don't protest, don't try and get out of it, and don't put the blame on someone or something else. People will respect you more for owning your mistakes."
This article originally appeared on Main Street
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The Lucrative Business of SAT Test Prep Is About to Get Disrupted

For years, critics of the SAT have claimed that wealthy students who can afford expensive, private test prep courses have a leg up on poorer students without access to such classes.
That just changed. Starting yesterday, all students can access free, high-quality online test prep via a new partnership between the College Board, which administers the test, and online course powerhouse Khan Academy, a nonprofit supported by the Bill and Melinda Gates Foundation and Ann and John Doerr among others. The online program will include quizzes, video lessons and personalized lessons.
The Official SAT Practice will focus on the recently redesigned SAT, with questions created by the tests’ authors.
Related: SAT Tests: Another Drain on the Family Budget
College test preparation is a $4.5 billion business. Private SAT tutors charge in excess of $100 per hour and classes from companies like Kaplan or Princeton Review run about $1,000. And those classes may help. Students from the wealthiest families have average test scores that are more than 300 points higher than students from the poorest families on average, according to the College Board.
In recent years, more colleges have moved away from the SAT and its competitor, the ACT, as a backlash against the tests have grown.
More than 850 schools have made the tests optional for admission, according to advocacy group FairTest, choosing instead to focus on class grades and other factors. A study released last year of undergrads at those schools found no difference in either the GPAs or the graduation rates of students who took the SATs versus those that skipped it.
Gas Prices This Summer Could Be Cheapest Since 2009
Gas prices have been on a tear in recent weeks, hitting a national average this week of $2.75 per gallon, the highest price this year, but they’re poised to fall back down as the summer progresses, according to AAA.
The organization is predicting that the cost of gas could fall to its lowest levels since 2009, which is good news for travelers ready to hit the road. About 60 percent of Americans recently surveyed by AAA said they were more likely to take a long road trip this year is gas prices remain low.
While the national average price of gas remains well below $3 per gallon, and 87 percent of U.S. stations are selling gas for below that benchmark, consumers out west and in Hawaii are paying more. Prices in California are highest at $3.30, followed by Hawaii ($3.70) and Nevada ($3.30).
Related: Gas Prices or Economy, Experts Disagree on What Drives U.S. Demand
The average price for a gallon of gas last month was $2.69 per gallon, nearly a dollar less than the $3.66 it cost last May. Economists have been hoping for months that low energy prices would boost consumer spending, but Americans have been choosing to sock away their extra cash rather than spending it.
Personal spending was basically flat in April, falling less than 0.1 percent despite a slight increase in personal income. At the same time, the savings rate increased from 5.2 to 5.6 percent.
Millennial Women are Taking Charge—at Work and at Home

According to a recent report from U.S. Trust, women at the top of the earnings ladder are not only making strides in the workplace, but they’re also taking charge of their households’ finances at higher rates.
The national survey of 640 adults found that among high-net-worth individuals—defined as those with at least $3 million in investable assets—30% of Gen Y women are breadwinners in their households, and another 21% contribute the same amount of income to the household as their partners.
Perhaps even more surprising? That’s true for Millennial women more than any other demo.
Related: How Millennials Could Damage the U.S. Economy
Compare that to the 11% of Gen X women and 15% of Baby Boomer women who earned more than their husbands.
Likely a result, young women have a greater influence over their family’s money decisions than ever. Among today’s high-earning female Millennials, 31% are the primary decision-makers when it comes to their household’s wealth and investment planning. That’s considerably more than the 11% of Gen Xers and 9% of Boomer women who can say the same.
Of course, these role changes don’t just affect women. As moms continue to earn more, about one in four Millennial fathers are more likely to be the primary caretakers of their children—a striking difference from the 7% of Gen X and 3% of Boomer dads who’ve undertaken the same responsibility.
When Will the Consumer Spending Surge Finally Happen?

Economists have been waiting for a surge in consumer spending fueled by savings at the gas pump and a stronger job market boosting personal incomes. They’re going to have to keep waiting.
The Commerce Department on Monday said personal spending was essentially flat in April —it fell less than 0.1 percent — even as personal income rose a better-than-expected 0.4 percent. Americans made more money in April but they didn’t spend more. Instead, they socked it away, raising the savings rate — personal savings as a percentage of disposable income — from 5.2 percent in March to 5.6 percent in April.
Related: How Obamacare Could Be Squeezing Consumer Spending
The April spending picture was the reverse of that from March, when incomes growth stalled but spending rose. Overall, though, Americans still look to be hesitant about opening up their wallets.
“This report clearly indicates that the bounce back in March did not continue into April,” Chris G. Christopher, Jr., director of consumer economics at HIS Global Insight, said in a note to clients. “It is becoming blatantly obvious that the so-called consumer gasoline price dividend is not motivating the average American household to increase their discretionary spending in any meaningful manner.”
Energy prices have risen lately, but they are still down 20 percent from where they were a year ago, notes PNC Senior Macroeconomist Gus Faucher. Eventually, that should still translate to more spending as long as the job market recovery continues apace.
“Clearly, consumption is hardly booming, but the lag between declines in gas prices and the response in the spending numbers is long, typically six or seven months,” Ian Shepherdson, chief economist at Pantheon Macroeconomcs, said in a note to clients. “Gas prices did begin to fall rapidly until November, with the biggest single drop in January, so we don't expect to see consumption accelerate properly until the summer.”
For now, the economists — and the economy — keep waiting.
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