Can ‘Project Lightning’ Give Twitter a Fresh Jolt?

The ubiquitous blue bird associated with Twitter (TWTR) has been incessantly chirping out new announcements this month as the social media phenom tries to pick itself back up after being slammed for weak earnings growth and the underperformance of its stock.
Projections from data firm eMarketer call for the Twitter monthly user base to grow at a measly 14.1 percent this year, compared with more than 30 percent growth two years ago, according to Reuters.
While the news last week that CEO Dick Costolo was relinquishing the corner office was not a shock since he has offered to resign in the past, the appointment of co-founder and former chief executive Jack Dorsey as provisional CEO caused a stir in the business and tech worlds. Not only is Dorsey the CEO of his own mobile payments startup, Square, but he was reportedly removed from his role as CEO of Twitter in 2008.
The shakeup caused a brief spike in the company’s shares, but the stock is now back to where it had been before the announcement — and if it’s going to climb higher, investors may to need to see some other changes, too.
That’s where the slew of product announcements comes in. The latest, revealed yesterday on Buzzfeed, is called Project Lightning. Essentially, if there’s a hot topic that people are tweeting about — either prescheduled events, breaking news or ongoing events — Twitter has created an easy way for users to view the most popular and relevant tweets, images and videos, without having to sift through every tedious comment and retweet. Twitter will have a team of editors select the tweets they think will be most popular on the stories they see as the biggest of the moment.
The goal is to make Twitter easier to use and more engaging for an audience that isn’t necessarily interested in actively tweeting. (Twitter’s stock jumped more than 4 percent Friday in response to the new product announcement, its best day in months.) Similarly, Twitter is trying to bring down other obstacles to using its service. The same day the news was released about Costolo, Twitter also announced the removal of the 140-character limit on the direct messages feature. Getting rid of the limit is a step by the company to keep up with rival social networks and messaging apps, like Facebook and WhatsApp.
Related: Instagram Takes Steps to Open Platform to Advertisers
At the same time it tries to draw in users, Twitter executives know they must do more to attract advertisers. Six ad executives surveyed recently by Reuters said they spend more money on rival platforms because they have more users, better data to target consumers and create more effective ad content. To combat that perception, Twitter this week announced a push to bring in advertisers by rolling out video ads that will automatically play in a user’s timeline. Though initially muted, if a user clicks on the video it will switch to full-screen mode with sound. Advertisers will only be charged when a user has watched at least three seconds of the video on a full screen.
Both Facebook and Instagram offer an almost identical ad feature.
3 Dumb Moves That Can Hurt Your Career

What's the most common way to breach workplace etiquette and curb your career growth, if not derail it altogether?
AccountTemps says employers and staffers don't always see office etiquette the same. But bosses certainly have more leverage in the matter, since they can fire employees who buck the rules, and a company survey finds U.S. chief financial officers are most often bugged by workers "being distracted" on the job (27% of CFOs say so) and "gossiping about colleagues" (18%).
Other top offenses cited by CFOs:
- Not responding to calls or emails.
- Being late to meetings, or missing them.
- Not crediting other staffers when appropriate.
Employers and workers may not see the top etiquette breaches equally, but they agree on professional decorum more than they disagree, and the shared message is easy to sum up: "Most jobs today require teamwork and strong collaboration skills, and that means following the unwritten rules of office protocol," says Bill Driscoll, a district president of Accountemps. "Poor workplace etiquette demonstrates a lack of consideration for coworkers."
Related: Modern Etiquette: Outclassing the Competition
Of course, the list of workplace professional breaches exceeds the AccountTemps list.
"I've seen it all," notes Nicole Williams, a workplace consultant and a career contributor to NBC's The Today Show. "Employees who lie on expense reports; who badmouth the company or boss on social media or to clients; proofreading mistakes; missing deadlines. Just to name a few."
If you do trip up on the job, it's best to be accountable. "If you really screw up, you have to suffer the consequences in silence," Williams says. "Don't protest, don't try and get out of it, and don't put the blame on someone or something else. People will respect you more for owning your mistakes."
This article originally appeared on Main Street
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The Lucrative Business of SAT Test Prep Is About to Get Disrupted

For years, critics of the SAT have claimed that wealthy students who can afford expensive, private test prep courses have a leg up on poorer students without access to such classes.
That just changed. Starting yesterday, all students can access free, high-quality online test prep via a new partnership between the College Board, which administers the test, and online course powerhouse Khan Academy, a nonprofit supported by the Bill and Melinda Gates Foundation and Ann and John Doerr among others. The online program will include quizzes, video lessons and personalized lessons.
The Official SAT Practice will focus on the recently redesigned SAT, with questions created by the tests’ authors.
Related: SAT Tests: Another Drain on the Family Budget
College test preparation is a $4.5 billion business. Private SAT tutors charge in excess of $100 per hour and classes from companies like Kaplan or Princeton Review run about $1,000. And those classes may help. Students from the wealthiest families have average test scores that are more than 300 points higher than students from the poorest families on average, according to the College Board.
In recent years, more colleges have moved away from the SAT and its competitor, the ACT, as a backlash against the tests have grown.
More than 850 schools have made the tests optional for admission, according to advocacy group FairTest, choosing instead to focus on class grades and other factors. A study released last year of undergrads at those schools found no difference in either the GPAs or the graduation rates of students who took the SATs versus those that skipped it.
Gas Prices This Summer Could Be Cheapest Since 2009
Gas prices have been on a tear in recent weeks, hitting a national average this week of $2.75 per gallon, the highest price this year, but they’re poised to fall back down as the summer progresses, according to AAA.
The organization is predicting that the cost of gas could fall to its lowest levels since 2009, which is good news for travelers ready to hit the road. About 60 percent of Americans recently surveyed by AAA said they were more likely to take a long road trip this year is gas prices remain low.
While the national average price of gas remains well below $3 per gallon, and 87 percent of U.S. stations are selling gas for below that benchmark, consumers out west and in Hawaii are paying more. Prices in California are highest at $3.30, followed by Hawaii ($3.70) and Nevada ($3.30).
Related: Gas Prices or Economy, Experts Disagree on What Drives U.S. Demand
The average price for a gallon of gas last month was $2.69 per gallon, nearly a dollar less than the $3.66 it cost last May. Economists have been hoping for months that low energy prices would boost consumer spending, but Americans have been choosing to sock away their extra cash rather than spending it.
Personal spending was basically flat in April, falling less than 0.1 percent despite a slight increase in personal income. At the same time, the savings rate increased from 5.2 to 5.6 percent.
Millennial Women are Taking Charge—at Work and at Home

According to a recent report from U.S. Trust, women at the top of the earnings ladder are not only making strides in the workplace, but they’re also taking charge of their households’ finances at higher rates.
The national survey of 640 adults found that among high-net-worth individuals—defined as those with at least $3 million in investable assets—30% of Gen Y women are breadwinners in their households, and another 21% contribute the same amount of income to the household as their partners.
Perhaps even more surprising? That’s true for Millennial women more than any other demo.
Related: How Millennials Could Damage the U.S. Economy
Compare that to the 11% of Gen X women and 15% of Baby Boomer women who earned more than their husbands.
Likely a result, young women have a greater influence over their family’s money decisions than ever. Among today’s high-earning female Millennials, 31% are the primary decision-makers when it comes to their household’s wealth and investment planning. That’s considerably more than the 11% of Gen Xers and 9% of Boomer women who can say the same.
Of course, these role changes don’t just affect women. As moms continue to earn more, about one in four Millennial fathers are more likely to be the primary caretakers of their children—a striking difference from the 7% of Gen X and 3% of Boomer dads who’ve undertaken the same responsibility.
When Will the Consumer Spending Surge Finally Happen?

Economists have been waiting for a surge in consumer spending fueled by savings at the gas pump and a stronger job market boosting personal incomes. They’re going to have to keep waiting.
The Commerce Department on Monday said personal spending was essentially flat in April —it fell less than 0.1 percent — even as personal income rose a better-than-expected 0.4 percent. Americans made more money in April but they didn’t spend more. Instead, they socked it away, raising the savings rate — personal savings as a percentage of disposable income — from 5.2 percent in March to 5.6 percent in April.
Related: How Obamacare Could Be Squeezing Consumer Spending
The April spending picture was the reverse of that from March, when incomes growth stalled but spending rose. Overall, though, Americans still look to be hesitant about opening up their wallets.
“This report clearly indicates that the bounce back in March did not continue into April,” Chris G. Christopher, Jr., director of consumer economics at HIS Global Insight, said in a note to clients. “It is becoming blatantly obvious that the so-called consumer gasoline price dividend is not motivating the average American household to increase their discretionary spending in any meaningful manner.”
Energy prices have risen lately, but they are still down 20 percent from where they were a year ago, notes PNC Senior Macroeconomist Gus Faucher. Eventually, that should still translate to more spending as long as the job market recovery continues apace.
“Clearly, consumption is hardly booming, but the lag between declines in gas prices and the response in the spending numbers is long, typically six or seven months,” Ian Shepherdson, chief economist at Pantheon Macroeconomcs, said in a note to clients. “Gas prices did begin to fall rapidly until November, with the biggest single drop in January, so we don't expect to see consumption accelerate properly until the summer.”
For now, the economists — and the economy — keep waiting.
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